Logo and identity design
A good visual identity is simple, distinctive and timeless. It should reflect the business in which it represents and work well in print, digital and broadcast situations. I strive for all these things when creating your business’ visual thumbprint. It’s such an important part of your business, get it right and more people will take you seriously, buying into what you do and how you do it.
Logos and logotypes
Anyone can design a logo but not everyone can design a logo that’s truly right for your business. I start by understanding how your business works, the industry in which you operate and how you see your business evolving over the coming years. We’ll also discuss the main reasons for the redesign and what expectations or concerns you might have. I’ll then conduct my own research and create a selection of suitable logos for you to choose from.
I often design business stationery and logos in tandem. When selecting a logo it’s often not enough to simply see the logo on a blank page, you’ll want to see how it looks on a letterhead, compliment slip or business card. Only then will you know if the designs are actually working. It’s not all about design though, print finishing plays an important part in a great set of business stationery. I have detailed knowledge of paper stock and print finishing such as spot UV varnish, foil blocking and letterpressing.
Usually a business needs more than just a logo and stationery. I can design your business an entire collection of graphical elements, flexible enough to be used for on-going marketing and advertising opportunities. Maybe you need a series of custom photographs to help tell your story or perhaps a series of icons to best represent your core services, or even a creative PowerPoint template ready for your next business meeting. I can provide on-going support whenever you need it.
Have you ever wondered what the correct font for your business is or have been asked what the Pantone colour reference is for your logo? I create identity guidelines suitable for your business that unify all your brand elements and answer many of those awkward questions you get asked. The need for such documents depends greatly on the size of your business. Sole traders will most likely need basic guidelines explaining proper use of their logo, typefaces and colour pallet. Large businesses may require everything from example layouts to brand ‘tone of voice’.
So your logo looks great in print but have you considered animating it? I create unique and engaging animations based on your existing logo that will enhance any corporate presentation, promotional video or online advertisement. I’ll ensure storyboards are drawn up first for you to approve and the animation stays on-brand and flexible enough to be used time and time again. The final animation can be supplied in any format you require; video, HTML5 animation or even an animated PNG powered by CSS.
Don’t forget vehicle signage! It’s an important part of completing the overall look of your identity and ideal for creating a great first impression. Further more your business will be visible wherever you go, 24 hours a day, 365 days a year, leading to improved brand visibility. So whether you require a subtle logo with contact details or a full body wrapped graphic to get you noticed I can help design the most appropriate creative solution for your fleet of vehicles.